Landing Page Marketing
Do you possess a stellar landing page that is certain to convert visitors into paying customers? The next step is to begin directing traffic toward it. But how should your page be promoted?
You have access to a wide range of landing page marketing strategies and techniques. As a result, picking the ideal strategy for your company might be challenging.
Following are the best ways to market 7 landing pages:-
- Search engine optimization
- Email marketing
- Pop-ups on Websites
- Warning bars
- Website CTAs
- Posting as a Guest
- Internal linking
Fortunately, you don’t have to stick with one option. You are free to test out as many techniques as you like to see which ones engage your audience the best.
Search Engine Optimization
Search engine optimization (SEO) is one of the most dependable long-term methods you can employ to direct visitors to your landing pages, despite not being the fastest approach to increase traffic. In order to make it simpler for search engines to identify and rank your pages, you must adhere to SEO best practices.
Among these ideal practices are:
- Copy and metadata that contain pertinent keywords.
- Creating links that point to your landing page.
- Making sure your website is mobile-friendly.
- Lowering the load time of your page.
Using a search engine-optimized landing page builder is the simplest method to adhere to these best practices. For instance, Leadpages makes it simple for you to change your meta descriptions and titles.
Additionally, the platform provides templates that are responsive to mobile devices and boasts average page loads that are 2.4 seconds faster, all of which are crucial elements of Google’s dynamic algorithm.
Just remember that SEO frequently takes time to start driving visitors to your page. If your landing page will only be active for a short period of time (and you require traffic right away), you should probably concentrate on one of the other tactics on our list.
Email Advertising
There is a reason why business owners and marketers constantly work to expand their email lists. According to studies, email marketing efforts have a 4,200% ROI, or $42 in revenue for every $1 spent.
So, if you have an email list, sending your new landing page to your subscribers should be your first move. They are the ones most likely to take advantage of your offer because they have already shown an interest in your company and its goods.
You can either make a separate email just for your offer, depending on what you’re promoting, or you can incorporate it within a broader email that also contains other news and advice.
Lacking an email list? Create one right away so you may apply this strategy to landing pages in the future.
Pop-ups on Websites
Ads, promos, and any link that might be trying to sell them anything (even if it’s something they genuinely want) are all things that internet users are educated to avoid.
Contextual pop-ups are a great approach to advertise your landing page because of this. They compel visitors to your website to view your offer and decide if they are interested or not.
We’ve all experienced negative pop-up experiences, though. Create pop-ups that are useful and don’t disrupt your user experience for the greatest outcomes.
Here are some pointers:
- Use pop-ups to advertise goods and services that are important to your target market and the reason they are now on your website.
- Ensure that the branding complements the rest of your website.
- To persuade visitors to go on to your landing page, use a clear call to action.
- Make your pop-ups simple to close so that users may return to your website if they so choose.
Are you trying to add pop-ups to your website quickly and easily? You may create pop-ups with Leadpages from scratch and then include them into websites made with Leadpages, WordPress, or other platforms.
Warning Bars
Try alert bars if you enjoy the concept of pop-up windows but prefer something a little less intrusive. These subtle text bars, which may be used to promote your landing pages, announcements, special deals, and more, can be seen at the top or bottom of your website.
With alert bars, you don’t have a lot of room, so you’ll need to grab readers’ attention quickly. It works nicely to use a question along with a relevant CTA button. A CTA button that states “Learn How” and drives users to your landing page would look like this for a fitness coach: “Want to get wedding day ready?”
Website CTAs
One of the best strategies to get new visitors to your website is to publish blog posts on a regular basis. Finding a strategy to turn those visitors into leads and clients is the challenging part.
This is why including CTAs with your blog is a fantastic idea. These can appear in the body of the blog, at the end, or in the sidebar.
The secret is to select an offer or landing page that is pertinent to the blog’s subject. As a result, if the topic of your blog is social media advertising, you might include a CTA that points readers to a landing page that advertises your ebook on how to make social media ads.
Posting as a Guest
In relation to blogs, guest blogging is a successful landing page marketing technique. When you contribute a blog article to another website in return for a link to your website (or, in this example, your landing page), you are engaging in this practice.
The advantage is that it aids in expanding the audience for your brand. And there’s a strong chance that if people enjoy what you have to say, they’ll follow your link to find out more about your goods and services. Obtaining links from other websites is beneficial for your SEO.
If you’re interested in guest blogging, get in touch with other experts and thought leaders in your industry to see if they have any openings.
Look for a website that caters to customers in your same demographic. Then create a content that offers value and gives readers a glimpse of what you have to offer your clients.
Internal Ties
It’s usually a good idea to link within your own pages because it makes fresh pages on your website more visible to visitors and search engines. This applies to both adding links to your menus and to the page text itself.
We could, for instance, link to our Landing Page Lookbook if we discussed landing page design in an article (see what we did there?).
So, if you create a new landing page, browse your website to see where it would be appropriate to link to it.
